When the H2 launched, they couldn't keep up with demand. GM will wait spending so much dough. As a former Hummer brand Mgr. I can also tell you that a large burden on advertising has been pushed over to the individual dealers.
We had to run only approved GM produced spots with a small local tag. Most dealers are waiting to spend thier money till the product is shipping. GM is known for pushbacks on launch and a hold on shipments can happen if nay problems come up quick.
|