Mathematic and logic is the foundation of all sciences. In this case, mathematic and logic established the foundation, which is “who are the readers of the Hummer magazine?” In business, that is one of the first things you must have the answers to, what you do with the facts is subject to endless debate. The one who follow the right path will be a success, one goes down the wrong path is faced with certain failure, as 95% of the new businesses do.
Steve has an interest in starting a Hummer magazine. If I were his enemy, I shall encourage him and promise him that I will pay to buy his new magazine, and there are tens of thousands of eager H2 owners waiting for his magazine; but I am his friend, I am in fact indirectly showing him the numbers to save him from thousands of hours of agony and financial losses. In the usual Steve tradition, he makes fun of me, which is expected and totally acceptable to me.
As I pondered in my 6th point in the last post, maybe Hummer magazine should pester the 98% non-off-road H2s owners with off road photos to fullfill unmet dreams or whatever Steve feels others are lacking. As such I am in fact in agreement with some of you. But frankly, I don’t really care what the Hummer magazine does, I flip through it a few days after arrival and I toss it.
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