It's most often ignorance. If it really bugs you, give them the facts about the H3, how it can and does play with the big boys, and in some ways can outdo them because of its size. Tell them this, if they're so quick on knocking it, then it shouldn't be too much work for them to do some research on it. Certainly they don't want to be talking out of their asses right...?
I can't imagine having friends that would treat me like that over a vehicle, much less respect them. You say you respect these guys, but from the looks of it, they're still in their High School mentality.
The H2 had similar problems when it came out, some people were saying it's the "fake" hummer, H3 will go through the same. Idiots are everywhere, your job is to make them educated idiots. Just don't let them get to you.
P.S. I have yet to have any negative comments like that made to me, but I'm ready with facts when they do.
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