The secret is to never put anything on them except for mild detergent in normal washing. Once you start with the armor-all and all the junk it just helps it fade as it breaks the heat seal down (where the plastic touched the metal mold it was made in).
I have a 2003 (built in 02) and it looks like the day I bought it with the exception of a couple dings and wrinkled leather seats.
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- Bill
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