A successful magazine has to know its readers.
1- Phil’s 94%, well, Phil is a proven smart man, I don’t think he ever believe that 94%. (LA/SD should have 2,400 H2s going off the road. If you think Sierra Club is picking on us now, wait till them see 2,400 H2s out there in the parks.)
2- If Steve ever seen 48 H2s out there (accumulated), that is 2%, if 24 H2s, that is 1%. Let’s be very generous, say 2% actually go/gone off road.
3- Assuming Detonate's "promise" is 100% correct, everyone bought H2 for the off road image.
4- Hummer magazine then knows its target is that 39,000 (98%) owners who bought H2s but have no intention of ever go off the road.
5- It also knows that 2%(1000) off road H2 owners are irrelevant.
6- The easiest and safest route is to keep on feeding these 98% with off road images to reinforce the illusion.
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