I guess it's selected randomly from people who request the brochure and say that they're looking to purchase in the time frame that the certificates are mailed out in.
Look closely on the certificate, and I bet it'll say "Only transferable within household" or some other crap like that. GM is cheap when they want to be, so I'll bet that you can't transfer the cert to anyone else.
Corvette= "The ability to pass with class"
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