Thread: H3 Commercials
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Old 02-02-2006, 09:07 PM
DWPC DWPC is offline
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<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">But neither of us are in marketing so what do we know? </div></BLOCKQUOTE>

Based on GM sales recently, I'd say they're not in marketing either. Across the board, GM has the worst marketing in the auto business from my perspective as a consumer. They haven't had a fresh idea in 30 years. I think the H3 has essentially sold itself thus far with very little help from GM or Hummer ads.

I agree with A-C; the H3 ads are poor, portray it as a wannabe Hummer product, and ignore its core capability and performance. I've yet to see an H3 commercial showing it going where I couldn't drive a 1963 Buick. Why bother designing a great 4x4 then marketing it as a minivan.
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