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Originally Posted by Klaus
XM struggled during the holiday season against Sirius, which launched a big marketing campaign centered around radio host Howard Stern, who started broadcasting exclusively on Sirius on Jan 6. In the past two quarters, Sirius's subscriber additions have outpaced XM's, even though Sirius has a smaller overall subscriber base. In the first quarter, XM added about 569,000 net new users, while Sirius added about 761,000. Bolstered by the subscriber trends, Sirius earlier this month raised its 2006 subscriber forecast to more than 6.2 million.
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That was in the first quarter but can they sustain that growth? How many of the 761,000 new subscribers would not have signed up if it were not for Stern? I know a number of people that signed up for Sirius simply because of Stern but probably would have gone XM otherwise. How many more die hard Stern fans can they count on to keep up that pace? To each his own. They both have a good service and the competition will only help all of us no matter which service you have
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I don't care about the "Jeep thing"
as long as my mail is on time!!!
Slate Blue H3 Adventure w/sunroof, Monsoon/NAV, DVD and marker lights