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Originally Posted by DTHVLY
You got to admit those are unbelievably good sales numbers with no TV advertising. The only advertising for the FJ has been to the 4x4 community in off-road magazines and at FJ Trail Team events.
Toyota Targets Enthusiasts in Marketing Campaign for 2007 FJ Cruiser
http://www.edmunds.com/insideline/do/News/articleId=107909#3
"We will do no TV advertising," said James Farley, Toyota Division vice president of marketing. "We will only focus on the enthusiast."
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Right now it is a hot vehicle with a lot of hype around it, those figures will drop. Don't recall what the figures were, but the H3s were flying off the lot in the beginning too. As far as not advertising, that is BS. I see TV ads pretty much every day of the week with the FJ. They may not be putting out ads that are specific to the FJ but they are definitely advertising it on TV. I also wonder what Toyota expects the annual sales to be. I know the H3 was selling far higher numbers in '05 than they expected. I believe they hit their expect '06 model sales figure in 4 - 5 months of its release but I could be off there.
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I don't care about the "Jeep thing"
as long as my mail is on time!!!
Slate Blue H3 Adventure w/sunroof, Monsoon/NAV, DVD and marker lights