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Old 12-08-2006, 01:48 AM
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Default Re: HUMMER Customer Retention

Quote:
Originally Posted by Wisha Haddan H3
Horrified ... really? I think it's very good, since Hummer is competing against manufacturers with full vehicle lines.

It's easy to be Ford loyal when you have trucks, SUVs, sports cars, sedans, coupes, minivans and compact cars to choose from. Hummer owners don't have the same options.

Out of the narrow focus manufacturers in the list - Scion, Jeep, GMC, Mini and Pontiac - only Scion beat Hummer in customer retention. As Hummer offerings grow (with the H3 truck and H4) and as they update their vehicle line (with the Alpha series), I believe that rate will rise. Especially if mpg improves.

I have to agree and also add that Hummer is limited in the number of dealers compared to the ones that placed higher. Also, with the rising cost of fuel, some will not purchase another Hummer. These are the true soccer families and never needed a Hummer anyway. Then add in the fact the H2 is getting a bit long in the tooth, and drastically needs something to jump start it again. Not saying there is anything wrong with the H2, but I know many who own H2s are waiting for the next powertrain combination.

As for H3 owners, they have not been around long enough to affect a retention survey in any great number, or they are pi**ed at Hummer marketing (like me) for not offering any new colors for the '07 model, except for the H3Bling model. Hell, I was set to get an '07, until I found out Desert Sunset was only available with the H3x package.
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Last edited by f5fstop : 12-08-2006 at 01:51 AM.
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