MAYBE THE TREE HUGGERS SHOULD INVESTIGATE A LITTLE FURTHER-------HUMMER HELPS------- THIS WAS CREATED AND FUNDED BY HUMMER FOR THE ENVIRONMENT. ALSO THE VORTEC ENGINE HAS BEEN AROUND SINCE 1998, IT IS THE HUMMER H2, NOW IT'S A PROBLEM.. THIS IS FROM
www.gm.com
FOR RELEASE: September 8, 2003
HUMMER And Tread Lightly! Team Up To Restore Recreation Sites And Launch HUMMER Helps
Ogden, UT - The national nonprofit organization Tread Lightly! ® and General Motors' HUMMER division recently announced HUMMER Helps, a new partnership under the umbrella of Tread Lightly!'s Restoration for Recreation (program aimed to promote socially responsible four-wheeling by enhancing recreational areas and educating the public about responsible outdoor use. HUMMER and Tread Lightly! announced the new initiative at a trail cleanup event in Drummond Island, Mich., this past Saturday.
Tread Lightly!, whose mission is to empower generations to enjoy the outdoors responsibly, received a $100,000 endowment from HUMMER to specifically be administered as a grant-giving initiative. The endowment will be distributed to select outdoor enthusiast clubs who are Tread Lightly! members and have pinpointed recreational areas in need.
The Restoration for Recreation endowment was given to Tread Lightly! as part of a program within the HUMMER division titled HUMMER Helps. The HUMMER Helps program was created to recognize HUMMER owners who have utilized their vehicle's capability for acts of humanity, and to sustain the lands where outdoor enthusiasts enjoy off-highway activities.
"HUMMERs are purpose-built vehicles with superior off-highway capability and many of our owners work to protect the environment for future use," said Mike DiGiovanni, HUMMER general manager. "This donation to Tread Lightly! will bring local community volunteers together with federal, state and local land management agencies to work toward a common goal-enhancing our recreational areas."
Over 150 community volunteers, HUMMER owners and employees of Tread Lightly! and GM attended the daylong cleanup event on Drummond Island, hosted by the International HUMMER Owners Group. Attendees participated in various restoration activities, including preserving trail landmarks and picking up debris.
"Tread Lightly!'s relationship with HUMMER is a true, collaborative partnership that is long-term in scope because outdoor ethics is a long-term issue requiring long-term solutions by all involved," said Lori Davis, executive director of Tread Lightly!. "This endowment is a new dimension to this partnership and demonstrates further HUMMER's commitment to the environment through education and restoration."
Tread Lightly! members can find endowment funding applications at
www.treadlightly.org. Projects are graded on set criteria including cost, maintenance, membership status and value of the project to the area.
Tread Lightly!'s Restoration for Recreation program began in 1997. It was created to relieve the increasing pressures from recreation, irresponsible recreation practices, aging facilities, and a lack of government funding.
Based in Ogden, Utah, Tread Lightly! is a non-profit organization that is an ethical and educational force among outdoor enthusiasts and the industries that serve them. Tread Lightly! carries out programs designed to instill a proactive, low-impact message among enthusiasts, manufacturers, advertising agencies, the media and children of all ages.
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JAMBO
HUMMER OF MARIETTA