Bah, evil dealerships. I enjoy doing service on my own, but I find it overwhelming sometimes, or think that maybe I will do something wrong. But I figure I probably will take the time and effort to make sure it's right to a much greater extent than a guy working at the dealership. So I continue to do my own work, save some money, and put in better fluids for the same price.
I would be angry about a scratched wheel, especially if I take good care of a truck, and don't use it off-road (which is probably 50% of the people here). And that washer fluid probably cost a fortune from the dealer!
