In some cases that is true, but in others it is not.
The frequent violators of tread lightly standards are the old timers who resist change.
It is not uncommon to hear an oldtimer say "I've been coming here for 20 years and no one is going to tell me I can't do it anymore".
As well, a good deal of the resource damage pics I've logged are caused by motorcycles and ATV's. Mostly because they can go almost anywhere...they do.
The good thing is to recommend a training course that emphasizes Tread Lightly, Hummer Happenings are great for that.
The most important thing like you say is to help educate, donate to organization like Blue Ribbon Coalition and United Four Wheel Drive Assoiation, and to give back, if you spend time wheeling the trail, you should also spend time fixing it.
