Re: OUCH! GM sales plummet 21%
Her is some of what was put out by GM:
DETROIT ? GM dealers in the United States delivered 326,300 vehicles in June, down 24 percent, compared with year-ago monthly sales. The decline was partly attributed to a planned reduction of an additional 13,487 daily rental sale vehicles in the month. GM now has taken more than 92,000 daily rental vehicles out of the sales totals in 2007.
?Given the planned reduction in daily rental sales, we expected June would be a tough comparison to a year ago. Our retail performance for the month was also below the solid running rate we?ve experienced for the first half of the year which we attribute to a soft industry and lower incentive spending than our competitors. However, we continue to believe that maintaining a disciplined approach to both incentives and daily rental car sales is key to making our marketing strategy work in the long run,? said Mark LaNeve, vice president, GM North American Sales, Service and Marketing.
?We continue our focus on the retail side of the equation and first-half results were solid,? LaNeve added. ?We are delighted with the continuing success of new products, especially the GMC Acadia, Saturn OUTLOOK and Buick Enclave. As with many of our vehicles, these all-new crossovers offer great fuel economy, terrific performance and outstanding value. For example, a year ago we were selling only about 3,000 mid-utility crossover vehicles. This June we blew the doors off the segment with deliveries in excess of 15,000.?
Increased sales of the Saturn AURA, as well as the new mid-size crossovers GMC Acadia, Saturn OUTLOOK and Buick Enclave, demonstrate GM?s strong positioning in the marketplace for fuel-efficient vehicles. The GMC Acadia, Saturn OUTLOOK and Buick Enclave had retail sales of more than 12,000 vehicles, pushing a significant retail increase in GM?s mid-crossover segment. GM?s total sales of more than 15,000 vehicles in this segment pushed monthly performance up more than 377 percent, compared with the same month last year.
The all-new Chevrolet Silverado and GMC Sierra full-size pickup trucks ? fuel efficiency leaders in their class ? helped the GM full-size pickup segment post a first half 2007 sales increase, compared with the same period a year ago, in a challenging industry environment. The Silverado and Sierra also offer the best warranty coverage and residual values in segment, a winning combination for these products.
Sales for Hummer were:
H1 - 5 verses 57 for 2006 -57.9%
H2 - 945 verses 1365 for 2006 -33.3%
H3 - 4143 verses 4239 for 2006 -5.9%
Hummer Total 5093 verses 5661 for 2006 -13.4%
So H3 wasn't all that far off. The V-8 should help pick up sales.
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