Sex: Male
Age: 35
Marital Status: Married
Occupation: Computer Engineer
Reason for getting H3: I was looking for a mid-sized 4x4 SUV for weekend fun. I fell in love when I saw it for the first time on the road in the Dallas area 4 weeks ago.
Demographics:
average age 40 ...not there yet
income 100k dual 75k single ...very close
male 60% ...got that one
married 70% ...got this one
college grad 55% ...yep
children 64% not yet but within 2-3 years we will.
cars in fleet 2 ...we will have 3
Buyer is active and adventurous
confident but not brash
driven by long term goals, believers in working hard and playing hard.
most have not considered H2 because of size, effciency or price ...I never considered H2...Overall they got pretty close with me.
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