Hummer - Top Search Term for March

[PARAGON]

Hummer landed three of the top ten SUV search terms in March.

Search Term Ranking: SUV Searches - March 2005
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix qSearch

Top SUV Search Terms
<span class="ev_code_RED">HUMMER</span>
RANGE ROVER
SUV
FORD EXPLORER
CADILLAC ESCALADE
HONDA PILOT
<span class="ev_code_RED">HUMMER H2</span>
<span class="ev_code_RED">HUMMER H3</span>
CHEVROLET TAHOE
ESCALADE

comScore Media Metrix Launches Search Marketer Planning Reports
The analysis above was conducted using Search Marketer Planning Reports, a new report suite based on comScore Media Metrix's industry-leading qSearch system. Unlike other keyword campaign tools, qSearch now reports on the demographics and online behavior of the consumers behind search activity. qSearch is based on the online search behavior of comScore's panel of more than 2 million U.S. consumers.

Users of comScore Search Marketer Planning Reports can:
-- Determine which search engines have the highest reach among consumers
searching for specific terms
-- Understand the demographic profiles of consumers searching for
specific terms
-- Develop highly integrated campaigns by understanding the Web-wide
behavior of consumers searching for relevant terms
-- Evaluate the total volume of searches and searchers for virtually any
set of keywords
"More and more clients view search marketing as a vital piece of the overall marketing mix, and qSearch helps close the loop in cross-media planning and buying," said Mike Zeman, Associate Director of Insights & Analytics for Starcom IP. "By linking search activity to both demographics and site visitation habits, we now have a better handle on both who these hand-raisers are and what passions they exhibit. Clearly, this allows us to more narrowly pinpoint the advertising opportunities in other media, including TV and print, that are most appropriate for our clients' audiences."

About comScore Networks

comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestle, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz. For more information, please visit http://www.comscore.com/ .

[PARAGON]

Hummer landed three of the top ten SUV search terms in March.

Search Term Ranking: SUV Searches - March 2005
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix qSearch

Top SUV Search Terms
<span class="ev_code_RED">HUMMER</span>
RANGE ROVER
SUV
FORD EXPLORER
CADILLAC ESCALADE
HONDA PILOT
<span class="ev_code_RED">HUMMER H2</span>
<span class="ev_code_RED">HUMMER H3</span>
CHEVROLET TAHOE
ESCALADE

comScore Media Metrix Launches Search Marketer Planning Reports
The analysis above was conducted using Search Marketer Planning Reports, a new report suite based on comScore Media Metrix's industry-leading qSearch system. Unlike other keyword campaign tools, qSearch now reports on the demographics and online behavior of the consumers behind search activity. qSearch is based on the online search behavior of comScore's panel of more than 2 million U.S. consumers.

Users of comScore Search Marketer Planning Reports can:
-- Determine which search engines have the highest reach among consumers
searching for specific terms
-- Understand the demographic profiles of consumers searching for
specific terms
-- Develop highly integrated campaigns by understanding the Web-wide
behavior of consumers searching for relevant terms
-- Evaluate the total volume of searches and searchers for virtually any
set of keywords
"More and more clients view search marketing as a vital piece of the overall marketing mix, and qSearch helps close the loop in cross-media planning and buying," said Mike Zeman, Associate Director of Insights & Analytics for Starcom IP. "By linking search activity to both demographics and site visitation habits, we now have a better handle on both who these hand-raisers are and what passions they exhibit. Clearly, this allows us to more narrowly pinpoint the advertising opportunities in other media, including TV and print, that are most appropriate for our clients' audiences."

About comScore Networks

comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestle, Universal McCann, the United States Postal Service, GlaxoSmithKline and Orbitz. For more information, please visit http://www.comscore.com/ .

[KenP]

That's pretty cool, Paragon. Let's hope they're not all freaks.

[usetosellhummer]

as Paris would say " it's hot"