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  #1  
Old 10-11-2005, 05:54 PM
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In the interests of the faint hearted - or at least those with a soft spot for the blue things we call Smurfs, reading this article might make one very sad.
------------



http://www.telegraph.co.uk/news/main.jhtml?xml=/news/20...05/10/08/ixhome.html

Unicef bombs the Smurfs in fund-raising campaign for ex-child soldiers
By David Rennie in Brussels
(Filed: 08/10/2005)

The people of Belgium have been left reeling by the first adult-only episode of the Smurfs, in which the blue-skinned cartoon characters' village is annihilated by warplanes.

The short but chilling film is the work of Unicef, the United Nations Children's Fund, and is to be broadcast on national television next week as a campaign advertisement.

The animation was approved by the family of the Smurfs' late creator, "Peyo".

Belgian television viewers were given a preview of the 25-second film earlier this week, when it was shown on the main evening news. The reactions ranged from approval to shock and, in the case of small children who saw the episode by accident, wailing terror.

Unicef and the family company, IMPS, which controls all rights to the Smurfs, have stipulated that it is not to be broadcast before the 9pm watershed.

The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom- shaped houses until, without warning, bombs begin to rain from the sky.

Tiny Smurfs scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurfs.

The final frame bears the message: "Don't let war affect the lives of children."

It is intended as the keystone of a fund-raising drive by Unicef's Belgian arm, to raise £70,000 for the rehabilitation of former child soldiers in Burundi.

Philippe Henon, a spokesman for Unicef Belgium, said his agency had set out to shock, after concluding that traditional images of suffering in Third World war zones had lost their power to move television viewers. "It's controversial," he said. "We have never done something like this before but we've learned over the years that the reaction to the more normal type of campaign is very limited."

Belgium prides itself on being the home of some of the world's most famous cartoon characters - from Tintin to Lucky Luke and the Smurfs, known to the Dutch- speaking half of the country as "Smurfen" and as "Schtroumpfs" to Belgium's French speakers.

The advertising agency behind the campaign, Publicis, decided the best way to convey the impact of war on children was to tap into the earliest, happiest memories of Belgian television viewers. They chose the Smurfs, who first appeared in a Belgian comic in 1958.

Julie Lamoureux, account director at Publicis for the campaign, said the agency's original plans were toned down.

"We wanted something that was real war - Smurfs losing arms, or a Smurf losing a head -but they said no."

The film has won tentative approval from the official Smurf fan club. A spokesman said: "I think it will wake up some people. It is so un-Smurf-like, it might get people to think."

Hendrik Coysman, managing director of IMPS, said: "That crying baby really goes to your bones."

david.rennie@telegraph.co.uk
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  #2  
Old 10-11-2005, 05:54 PM
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In the interests of the faint hearted - or at least those with a soft spot for the blue things we call Smurfs, reading this article might make one very sad.
------------



http://www.telegraph.co.uk/news/main.jhtml?xml=/news/20...05/10/08/ixhome.html

Unicef bombs the Smurfs in fund-raising campaign for ex-child soldiers
By David Rennie in Brussels
(Filed: 08/10/2005)

The people of Belgium have been left reeling by the first adult-only episode of the Smurfs, in which the blue-skinned cartoon characters' village is annihilated by warplanes.

The short but chilling film is the work of Unicef, the United Nations Children's Fund, and is to be broadcast on national television next week as a campaign advertisement.

The animation was approved by the family of the Smurfs' late creator, "Peyo".

Belgian television viewers were given a preview of the 25-second film earlier this week, when it was shown on the main evening news. The reactions ranged from approval to shock and, in the case of small children who saw the episode by accident, wailing terror.

Unicef and the family company, IMPS, which controls all rights to the Smurfs, have stipulated that it is not to be broadcast before the 9pm watershed.

The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom- shaped houses until, without warning, bombs begin to rain from the sky.

Tiny Smurfs scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurfs.

The final frame bears the message: "Don't let war affect the lives of children."

It is intended as the keystone of a fund-raising drive by Unicef's Belgian arm, to raise £70,000 for the rehabilitation of former child soldiers in Burundi.

Philippe Henon, a spokesman for Unicef Belgium, said his agency had set out to shock, after concluding that traditional images of suffering in Third World war zones had lost their power to move television viewers. "It's controversial," he said. "We have never done something like this before but we've learned over the years that the reaction to the more normal type of campaign is very limited."

Belgium prides itself on being the home of some of the world's most famous cartoon characters - from Tintin to Lucky Luke and the Smurfs, known to the Dutch- speaking half of the country as "Smurfen" and as "Schtroumpfs" to Belgium's French speakers.

The advertising agency behind the campaign, Publicis, decided the best way to convey the impact of war on children was to tap into the earliest, happiest memories of Belgian television viewers. They chose the Smurfs, who first appeared in a Belgian comic in 1958.

Julie Lamoureux, account director at Publicis for the campaign, said the agency's original plans were toned down.

"We wanted something that was real war - Smurfs losing arms, or a Smurf losing a head -but they said no."

The film has won tentative approval from the official Smurf fan club. A spokesman said: "I think it will wake up some people. It is so un-Smurf-like, it might get people to think."

Hendrik Coysman, managing director of IMPS, said: "That crying baby really goes to your bones."

david.rennie@telegraph.co.uk
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  #3  
Old 10-11-2005, 07:34 PM
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This is horrible! I think the Care Bears and Monchichis had it coming first.
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Old 10-12-2005, 10:51 AM
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<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Sewie:
This is horrible! I think the Care Bears and Monchichis had it coming first. </div></BLOCKQUOTE>

LMAO!
I don't know...I think maybe those mutant freaks, The Wuzzel's need to be the first to go!
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  #5  
Old 10-12-2005, 11:15 AM
Hummertech Hummertech is offline
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Why couldn't they bomb those damn teletubbies, or the wiggles. I would like to see that.
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  #6  
Old 10-12-2005, 11:29 AM
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If they did that, WALC wouldn't have anything to watch!
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  #7  
Old 10-12-2005, 11:54 AM
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How about "Barney vs. the Big Game Hunter". Barney has got to be the worst.
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  #8  
Old 10-12-2005, 11:55 AM
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<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by HIHUMMER:
If they did that, WALC wouldn't have anything to watch! </div></BLOCKQUOTE>

ROFLMAO

Lets not forget Barney

EDIT: Rob, you must have posted while I was typing
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  #9  
Old 10-14-2005, 10:20 PM
TootsSUT TootsSUT is offline
 
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<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Hummertech:
Why couldn't they bomb those damn teletubbies, or the wiggles. I would like to see that. </div></BLOCKQUOTE>

Teletubbies give me the eebie jeebies! There's some warped stuff going on in those cartoons!!

I like smurfs. You know, I used to have a collection of 36 when I was a child?? Scary, huh? Wish I still had them to this day!! They may be worth a fortune!!
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  #10  
Old 10-16-2005, 02:11 AM
jkH1+H2=H3 jkH1+H2=H3 is offline
 
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LAMO"S Frenchies!!! Belg's are Neigbors to the Frogs!!
They are so weak! to stand up for whats right. BS. They frenchies, invented the Croissant in a symbol of the Turkish taking over France. The Croissant is the Symbol of the Turkish flag, and all the French fries hid underground to bake when this was taking place.
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  #11  
Old 10-16-2005, 03:02 PM
4churchill 4churchill is offline
 
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all your UNICEF stupid video are belong to WALC
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