What do you like to see in a dealership website?

[Aubs]

If I come up with a plan, I may soon be running an internet department at a dealership...

I know how to do some of the web stuff, but not really any of the dealership stuff. Luckily, this is the same position of the person I'm competing against. So what do you guys like to see when you visit a website for a dealership?

I think most important are:
1. Prices
2. Pictures of the vehicle you want
3. Lots of accurate information about engine, options, etc.
4. Easy navigation
5. Custom look

Anyone have any other suggestions? I would love to hear them! Thanks