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#11
06-06-2006, 12:37 AM
Hummer Veteran
Join Date: Nov 2003
Location: Furnace Creek
Posts: 118
Re: May Sales Figures
You got to admit those are unbelievably good sales numbers with no TV advertising. The only advertising for the FJ has been to the 4x4 community in off-road magazines and at FJ Trail Team events.
Toyota Targets Enthusiasts in Marketing Campaign for 2007 FJ Cruiser
http://www.edmunds.com/insideline/do/News/articleId=107909#3
"We will do no TV advertising," said James Farley, Toyota Division vice president of marketing. "We will only focus on the enthusiast."
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