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<h2 style='line-height:18.0pt;background:white'><span style='font-size:13.5pt;
color:black'>Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as
planned</span></span></h2>
<p class=byline style='line-height:18.0pt;background:white'><span
style='font-size:8.0pt;font-family:Helvetica'>Posted Mar 31st 2006 3:10PM by
Chris Paukert
Filed under:
Car Buying,
SUVs,
Contests,
Etc.,
Marketing/Advertising,
Videos,
Chevrolet,
GM</span></p>
<p style='line-height:18.0pt;background:white'><span style='font-size:9.0pt;
font-family:Helvetica;color:black'></span>
[img]Chevy_files/image001.jpg[/img]<span style='font-size:9.0pt;
font-family:Helvetica;color:black'></span><span
style='font-size:9.0pt;font-family:Helvetica;color:black'>As part of a creative
new ad campaign for the new Tahoe, General Motors has teamed up
withDonald Trump's'The Apprentice' franchiseto create a website
that allows prospectives to make their own commercials online. The website
allows readers to select backgrounds, video shots, and input text in an attempt
to win prizes ranging from a Jackson Hole Getaway to a trip to the Major League
Baseball All-Star Game.</span></p>
<p style='line-height:18.0pt;background:white'><span style='font-size:9.0pt;
font-family:Helvetica;color:black'>Rather predictably, however, certain surfers
have been using the spot-building website for purposes that don’t exactly put
Chevrolet’s newest in the best light. Unfortunately, GM's webmeisters appear to
be asleep at the wheel, as we can't imagine these derogatory adsstaying
up on purpose. </span></p>
<p style='line-height:18.0pt;background:white'><span style='font-size:9.0pt;
font-family:Helvetica;color:black'>*Check out these for a few examples:
OneTwoThreeFourFive
Six</span></p>
<p style='line-height:18.0pt;background:white'><span style='font-size:9.0pt;
font-family:Helvetica;color:black'>(*Warning - some objectionable language)</span></p>
<p class=MsoNormal></p>
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Chevy's 'Make Your Own Tahoe Commercial' idea not exactly going as planned
03-31-2006, 08:24 PM
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