I Know its Honda, but look anyway

[Agriv8r]

Read this carefully, and then download the video. It's sooo cool.


And you thought those people that set up roomfuls of dominos to knock
over were amazing...

There are no computer graphics or digital tricks in this film.
Everything you see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day. By the time it was
over, they were ready to change professions.

The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime.

However, it is fast becoming the most downloaded advertisement in
I nternet history.

Honda executives figure the ad will soon pay for it self simply in "free
viewings" (Honda isn't paying a dime to have you watch this
commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to
make the film. Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor. When the ad was shown to Honda
executives, they liked it and commented on how amazing computer graphics
have gotten. They fell off their chairs when they found out it was for
real. Oh. and about those funky windshield wipers. On the new Accords,
the windshield wipers have water sensors and are designed to star t doing
their thing automatically as soon as they become wet. It l ooks a bit
weird in the commercial.

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