McD's and Hummer Promo ...

[31_bandits]

kids love hummers. i'd bet the title to my truck and the right to buy another one if i lost (as in i never get another hummer) that hummer is the #1 selling vehicle-based toy, the #1 brand recognition among young males, and the #1 (by a margin so wide its pointless to consider second place) vehicle at getting boys to run out to the street to stare or wave or grin with glee.

They're cool. Its not an evil thing. Its not a maturity thing (as in later they'll grow up and realize that hummers are evil and bad and laugh about how silly they were as kids). Its an honesty thing. Kids don't have opinions based on 4,000,000,000 piles of propaganda disguised as news, they don't have urges to be cool and opinionated at cocktail parties, and they don't have political aspirations. They soak up life by living and feeling, freely.

And hummer make people feel good (when the hummer is on their side, and kids never stop to think that they might not be. they never view them as "i can't have that" or "that guy doesn't want to give me a ride" or "that isn't acceptable in my social circle"). They just see it, and they are pleased, for they are certain that they are in the presence of something good.