While radical environmentalists were vandalizing Hummers (and other SUV) at a Southern California dealership this summer, Hummer took a much more proactiv step toward preserving recreational areas in need by teaming with Tread Lightly! to form a new partnership called Hummer Helps. The program was announced during a trail clean-up day in Drummond Island, Michigan, that was held by the International Hummer Owners Group.
The Hummer Helps program was created " to recongnize Hummer owners who have utilized ther vehicle's capability for acts of humanity, and to sustain the lands were outdoor enthusiasts enjoy off highway activities," according to General Motors. As part of the effort, Hummer made a $100,000 endowment to Tread Lightly! The funds are to be allocated to enthusiaast clubs that are Tread Lightly! members and that have pinpointed recreational areas in need.
"Hummer are purpose-built vehicles with superior off highway capability, and many of our owners work to protect the environment for the future use," said Mike DiGiovanni, Hummer general manager.
"This donation to Tread Lightly! will bring local communitly volunteers together with federal, state, and local land management agencies to work toward a common goal-enhancing our recreational areas."
While radical environmentalists were vandalizing Hummers (and other SUV) at a Southern California dealership this summer, Hummer took a much more proactiv step toward preserving recreational areas in need by teaming with Tread Lightly! to form a new partnership called Hummer Helps. The program was announced during a trail clean-up day in Drummond Island, Michigan, that was held by the International Hummer Owners Group.
The Hummer Helps program was created " to recongnize Hummer owners who have utilized ther vehicle's capability for acts of humanity, and to sustain the lands were outdoor enthusiasts enjoy off highway activities," according to General Motors. As part of the effort, Hummer made a $100,000 endowment to Tread Lightly! The funds are to be allocated to enthusiaast clubs that are Tread Lightly! members and that have pinpointed recreational areas in need.
"Hummer are purpose-built vehicles with superior off highway capability, and many of our owners work to protect the environment for the future use," said Mike DiGiovanni, Hummer general manager.
"This donation to Tread Lightly! will bring local communitly volunteers together with federal, state, and local land management agencies to work toward a common goal-enhancing our recreational areas."
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