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12-15-2003, 02:21 AM
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Join Date: Feb 2003
Posts: 163
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This came directly from the GM Media web site:
http://media.gm.com/servlet/GatewayS...24&docid=2124s
I watched football all day on several channels and never saw this "new" TV spot - did any of you guys catch it? Maybe next Sunday...
Talk about an early X-Mas - a TV commercial with a HUMMER H2 and a Victoria's Secret model in one...too much for my brain to handle...
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FOR RELEASE: December 12, 2003
CONTACTS
HUMMER Taps Regis Philbin For New Television Commercial
New Ads To Break During Dec. 14 NFL Games
DETROIT - In two new television ads, HUMMER will show audiences different sides of the brand. "Each of these ads reflect a different facet of the brand's unique personality," said Liz Vanzura, director of HUMMER advertising and sales promotion. "One plays to the luxury side of the brand, the other plays to the escapism side of the brand."
One of the new commercials will begin airing on Sunday, Dec. 14, during NFL broadcasts. Titled "Yacht," it features entertainment personality Regis Philbin and Victoria Secret model Alessandra Ambrosio in a scenario that gives a whole new meaning to "off roading."
In the second spot, titled "Illumination Night," HUMMER owners take their families out to a unique location to enjoy themselves and each other. "It is about enthusiasts coming together while showcasing what their HUMMERs can do and where they can take you," said Vanzura.
Boston-based Modernista! is the advertising agency that created the commercials. "Trucks, supermodels, yachts and Regis - What's not to like?" said Gary Koepke, co-founder of Modernista! "Both ads are very aspirational spots."
"Yacht" is a 30-second commercial. "Illumination Night" exists as both 30-second and 60-second versions.
HUMMER
The HUMMER product line-up consists of two models, the H1, based on the military HUMVEE, and the H2. The H1 has two distinct body styles -- the H1 Wagon and the H1 Soft-Top. The H2 SUV went on sale in July 2002, and the new H2 SUT will be available in showrooms in summer 2004.
REGIS PHILBIN
As the face to which millions of Americans wake up every morning, Regis Philbin has become a cultural icon in television broadcasting. The energetic host of the a.m. talker "Live with Regis and Kelly" took his daytime success to primetime in 1999 with "Who Wants to be a Millionaire."
Since Philbin first stepped in front of the camera 40 years ago, he has ambitiously tackled talk shows, game shows, the literary world, and even the fashion industry.
A native of New York City, Philbin is a graduate of the University of Notre Dame and received an honorary doctorate of law degree for his contributions to Notre Dame and South Bend. Regis and his wife Joy have two grown daughters, Joanna and Jennifer.
CONTACT(S):
John Wray
HUMMER Communications
313.665.1478
John.Wray@gm.com
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12-15-2003, 02:21 AM
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Join Date: Feb 2003
Posts: 163
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This came directly from the GM Media web site:
http://media.gm.com/servlet/GatewayS...24&docid=2124s
I watched football all day on several channels and never saw this "new" TV spot - did any of you guys catch it? Maybe next Sunday...
Talk about an early X-Mas - a TV commercial with a HUMMER H2 and a Victoria's Secret model in one...too much for my brain to handle...
=======================================
FOR RELEASE: December 12, 2003
CONTACTS
HUMMER Taps Regis Philbin For New Television Commercial
New Ads To Break During Dec. 14 NFL Games
DETROIT - In two new television ads, HUMMER will show audiences different sides of the brand. "Each of these ads reflect a different facet of the brand's unique personality," said Liz Vanzura, director of HUMMER advertising and sales promotion. "One plays to the luxury side of the brand, the other plays to the escapism side of the brand."
One of the new commercials will begin airing on Sunday, Dec. 14, during NFL broadcasts. Titled "Yacht," it features entertainment personality Regis Philbin and Victoria Secret model Alessandra Ambrosio in a scenario that gives a whole new meaning to "off roading."
In the second spot, titled "Illumination Night," HUMMER owners take their families out to a unique location to enjoy themselves and each other. "It is about enthusiasts coming together while showcasing what their HUMMERs can do and where they can take you," said Vanzura.
Boston-based Modernista! is the advertising agency that created the commercials. "Trucks, supermodels, yachts and Regis - What's not to like?" said Gary Koepke, co-founder of Modernista! "Both ads are very aspirational spots."
"Yacht" is a 30-second commercial. "Illumination Night" exists as both 30-second and 60-second versions.
HUMMER
The HUMMER product line-up consists of two models, the H1, based on the military HUMVEE, and the H2. The H1 has two distinct body styles -- the H1 Wagon and the H1 Soft-Top. The H2 SUV went on sale in July 2002, and the new H2 SUT will be available in showrooms in summer 2004.
REGIS PHILBIN
As the face to which millions of Americans wake up every morning, Regis Philbin has become a cultural icon in television broadcasting. The energetic host of the a.m. talker "Live with Regis and Kelly" took his daytime success to primetime in 1999 with "Who Wants to be a Millionaire."
Since Philbin first stepped in front of the camera 40 years ago, he has ambitiously tackled talk shows, game shows, the literary world, and even the fashion industry.
A native of New York City, Philbin is a graduate of the University of Notre Dame and received an honorary doctorate of law degree for his contributions to Notre Dame and South Bend. Regis and his wife Joy have two grown daughters, Joanna and Jennifer.
CONTACT(S):
John Wray
HUMMER Communications
313.665.1478
John.Wray@gm.com
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12-17-2003, 02:52 AM
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Join Date: Feb 2003
Posts: 163
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OK,
I finally caught this commercial during 24 on Fox tonight.
It was pretty good, but not your typical Hummer ad.
If you didn't understand what the Victoria's Secret model was saying (and why should we care - all that matters is that she was in the commercial...), she said, "I love off-roading."
God bless the GM execs that thought of that ad...
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12-17-2003, 02:59 AM
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Hummer Guru
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Join Date: Nov 2002
Location: CSA
Posts: 2,511
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The new commercials are now on the Hummer web site.
Klaus
"God made some men big and some men small, but Sam Colt made them all equal."
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12-17-2003, 04:36 PM
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Hummer Authority
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Join Date: Dec 2003
Location: New Braunfels/Canyon Lake, TX
Posts: 1,357
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I saw it for the first time last night and thought it blew. Had no idea that was Regis, I only caught a glimpse of the guy and thought it was William Shatner and was like, "Whoa, Hummer has REALLY gone downhill!" Although Regis isn't much of a step up!
Bring back the yellow ones and Happy Jack! 
Stacy
__________________
2003 yellow Lux, 12" Bulletproof lift, 42" Pitbull Rockers, 20" Ultra Predators, Corsa sport exhaust, painted interior
2004 Cadillac Escalade, white diamond, dual tip chrome exhaust, 20" chrome 9-spoke rims, altezzas - TOTALLED!!!! Replaced with a nondescript 2009 Chevy Tahoe
1970 VW Karmann Ghia, black with a flame job and too many mods to list
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HUMMER Taps Regis Philbin & Victoria's Secret Model For New Television Commercial
