run ipod line thru center to armrest

[The_Duck]

Hi,
I got the neo ion ipod adapter all installed.
It works and sounds great.

My only problem now is that I want to run the
cable lines through the center into my center
armrest so that I can hook up the ipod and leave
it in there.

How the heck do I do that? Do I have to drill??
I can't seem to figure out where to go from here.
Here is a picture of how far I got.
Thanks for your help.