That magazine is mailed to Hummer owners only, it is an image builder, exactly same as the Mercedes or Jaguar magazines. Hummer magazine lacks beautiful pictures, lacks contents and lacks frequency, paper is lesser quality too.
If your job is to promote Hummer and sell more Hummer(which is the only goal), what would you do? do you spend your money and effort on 5% of the customers, or do you take care the other 95%? This is not a question about off-road of not, but a very simple and elementary business question. Do you aim at 5% or 95%?
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