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Hummer Adventure Magazine
View Poll Results: Hey Gang,
As some of you may know....GM has a publication that comes out twice a year, it's called
Never even heard of it
21
50.00%
I may have got it, but trashed it quickly
0
0%
I got it, breezed through it, tossed it or will soon toss it
8
19.05%
I have it...somewhere laying around, cute stuff, I keep them
13
30.95%
I keep them all and even display them on my coffee table! (love it)
0
0%
Voters: 42. You may not vote on this poll
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#1
08-03-2003, 04:41 PM
Hummer Authority
Join Date: Nov 2002
Location: The Peninsula, California, USA
Posts: 1,415
That magazine is mailed to Hummer owners only, it is an image builder, exactly same as the Mercedes or Jaguar magazines. Hummer magazine lacks beautiful pictures, lacks contents and lacks frequency, paper is lesser quality too.
If your job is to promote Hummer and sell more Hummer(which is the only goal), what would you do? do you spend your money and effort on 5% of the customers, or do you take care the other 95%? This is not a question about off-road of not, but a very simple and elementary business question. Do you aim at 5% or 95%?
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