H3

[Zing]

Welcome to the forum, Hummer Salesman. Glad to have representation not just from GM but for the dealership community on this forum. You're right that GM licensed the Hummer name to make $, but just how they execute will require an important stragic decision which is 1) continue with upscale versions of the H2 and maybe H1, like the SUT, and be the untouchable big fish in that market segement, or 2) also spread out into the the standard SUV market. While the jury is still out on this, I would argue that if GM goes for #2, they will face competition form Jeep, Land Rover etc. at the cost of diminishing the Hummer brand and becoming "soft" to those the brand appeals to.

But then again I wouldn't be surprised if GM goes for the H3 strategy, as, like you say, auto sales is at the end of the day the name of the game. I just hope they don't.