GM and Hummer? Will GM sell off Hummer?

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by f5fstop:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Steve-SanJose-H3:
I hope GM doesn't sell Hummer, don't think that would be a good idea. But the Hummer line and brand does have a lot of value and could generate a lot of money, which is how the non-enthusiast pure business people look at it. Bleeding off valuable assets (such as Hummer) should not be considered a good long term move.

Divisions such as Saturn (never turned a profit), Buick and Pontiac I'm sure are under scrutiny right now.

S. </div></BLOCKQUOTE>

Saturn did turn a profit two years in a row, either 93 and 94 or 94 and 95; have to look at my 1040s to figure out exactly what year, but those two years did pay a hugh profit bonus to Saturn employees.
Saturn at this time has two of the hottest selling cars in the GM lineup. Hot enough for GM not to cancel the ION this year, and run it another year.
Doubt if Saturn will be dropped before Buick. From the new lineup of cars coming down for Saturn, things are looking up. That and Saturn has always led in CSI from JD Powers, many years, beating Lexus and Infinity. </div></BLOCKQUOTE>

Good to know Saturn turned a profit a couple of times in mid-90's but that's ancient history in the business world. Saturn is under scrutiny with a lot riding on some new hopefully promising models. I agree that Buick will be dropped before Saturn. Buick should have been dropped serveral years ago.

Nothing beats Hummer for instant brand recognition and niche marketing success, although at relatively low volumes.


S.