May Sales Figures

[DTHVLY]

You got to admit those are unbelievably good sales numbers with no TV advertising. The only advertising for the FJ has been to the 4x4 community in off-road magazines and at FJ Trail Team events.

Toyota Targets Enthusiasts in Marketing Campaign for 2007 FJ Cruiser
http://www.edmunds.com/insideline/do/News/articleId=107909#3

"We will do no TV advertising," said James Farley, Toyota Division vice president of marketing. "We will only focus on the enthusiast."

[HummerNewbie]

Originally Posted by DTHVLY

You got to admit those are unbelievably good sales numbers with no TV advertising. The only advertising for the FJ has been to the 4x4 community in off-road magazines and at FJ Trail Team events.

Toyota Targets Enthusiasts in Marketing Campaign for 2007 FJ Cruiser
http://www.edmunds.com/insideline/do/News/articleId=107909#3

"We will do no TV advertising," said James Farley, Toyota Division vice president of marketing. "We will only focus on the enthusiast."

Right now it is a hot vehicle with a lot of hype around it, those figures will drop. Don't recall what the figures were, but the H3s were flying off the lot in the beginning too. As far as not advertising, that is BS. I see TV ads pretty much every day of the week with the FJ. They may not be putting out ads that are specific to the FJ but they are definitely advertising it on TV. I also wonder what Toyota expects the annual sales to be. I know the H3 was selling far higher numbers in '05 than they expected. I believe they hit their expect '06 model sales figure in 4 - 5 months of its release but I could be off there.

[DTHVLY]

Originally Posted by HummerNewbie

Right now it is a hot vehicle with a lot of hype around it, those figures will drop. Don't recall what the figures were, but the H3s were flying off the lot in the beginning too. As far as not advertising, that is BS. I see TV ads pretty much every day of the week with the FJ. They may not be putting out ads that are specific to the FJ but they are definitely advertising it on TV. I also wonder what Toyota expects the annual sales to be. I know the H3 was selling far higher numbers in '05 than they expected. I believe they hit their expect '06 model sales figure in 4 - 5 months of its release but I could be off there.

First full month sales:
H3 (June 2005) ? 3841
FJ (April 2006) ? 5643

Second full month sales:
H3 (July 2005) - 4664
FJ (May 2006) - 6670

The FJ has outsold the H3 by 3800 in the first two months of both vehicles release.

[31_bandits]

Originally Posted by DTHVLY

First full month sales:
H3 (June 2005) ? 3841
FJ (April 2006) ? 5643

Second full month sales:
H3 (July 2005) - 4664
FJ (May 2006) - 6670

The FJ has outsold the H3 by 3800 in the first two months of both vehicles release.

I think you've just demonstrated that the H3 was, by far, a bigger sales hit than the FJ. Please allow me to clarify:

the base of the FJ is $21k. The base of the H3 is $30k. Sales differences, per your presentation above, were ~45% more sales for the cheaper FJ.

The base price of the Chevyl impala (4 door family car) is $21k. The base price4 of the Caddy CTS is $30k. Sales in May were 23,700 impalas -vs- 4,900 CTS's, or almost 5 times moer sales.

Now, those are perhaps different cars, chevy has more dealers, but...

Tahoe + Tukon = 23,000. Escalades = <5000. price difference is base $57 -vs- base $35. only a bit more of a percentage discrepancy than the FJ and H3.

Throw in that Toyota has far more dealers than hummer. 2x more? 3x more? 5x more? what % of car buyers don't have a hummer within 50 miles? 100 miles?


And all rational and reasonable facts considered, i'd say that the H3 trumps the FJ fairly badly in initial-months sales.

[The Green Lantern]

Good Job Bandits!!!...clap!...clap!...clap!

[HummerNewbie]

Originally Posted by The Green Lantern

Good Job Bandits!!!...clap!...clap!...clap!

X2 and I think you stopped to early on how many more Toyota dealers there are versus Hummer dealers. I am just guessing here but I believe there are at least 6 different (most likely more) Toyota dealers in the Orlando metro area while there is only one Hummer dealer.

Regardless of the dollar amounts I am actually fairly happy to see that more FJs are selling than H3s. I am happy because it is less likely that my H3 will become a dime a dozen vehicle.

[HummerNewbie]

For the hell of it I just went and check. In the state of Florida there are 10 Hummer dealers (very high single state number I'm sure) and there are 58 Toyota dealers. So, in a state with a high number of Hummer dealerships there is still almost 6 times as many Toyota dealers.

[DTHVLY]

Originally Posted by 31_bandits

I think you've just demonstrated that the H3 was, by far, a bigger sales hit than the FJ. Please allow me to clarify:

the base of the FJ is $21k. The base of the H3 is $30k. Sales differences, per your presentation above, were ~45% more sales for the cheaper FJ.

The base price of the Chevyl impala (4 door family car) is $21k. The base price4 of the Caddy CTS is $30k. Sales in May were 23,700 impalas -vs- 4,900 CTS's, or almost 5 times moer sales.

Now, those are perhaps different cars, chevy has more dealers, but...

Tahoe + Tukon = 23,000. Escalades = <5000. price difference is base $57 -vs- base $35. only a bit more of a percentage discrepancy than the FJ and H3.

Throw in that Toyota has far more dealers than hummer. 2x more? 3x more? 5x more? what % of car buyers don't have a hummer within 50 miles? 100 miles?


And all rational and reasonable facts considered, i'd say that the H3 trumps the FJ fairly badly in initial-months sales.

Wow, talk about convoluted but your argument is all for not considering that a new FJ is going for an average price of over 30K with some dealerships asking more than 40K. As for dealerships there are only as many as demand will support if there were more demand for the Hummer and if GM weren?t on the verge of bankruptcy maybe there would be more dealerships.

[31_bandits]

Originally Posted by DTHVLY

Wow, talk about convoluted but your argument is all for not considering that a new FJ is going for an average price of over 30K with some dealerships asking more than 40K. As for dealerships there are only as many as demand will support if there were more demand for the Hummer and if GM weren?t on the verge of bankruptcy maybe there would be more dealerships.

i sincerely doubt that the average FJ is selling for as much as the average H3.

the average H3 on the nearest lot is ~33-35. the average of the FJs that have left the local 'yota lot is about 10k lower, i.e., selling at MSRP.

as for convoluted, i think my argument was as straight forward as can be. higher $$$ vehicles sell less. and having a dealer near people helps sales. nothing too qwacky there.


and the H3 has alot more ground clearance. if you don't believe me, drop the websites & go measure them yourself.