H3 VS new Rubicon Wrangler......

[DWPC]

Originally Posted by Steve - SanJose

And even fewer H3's are sold to hard-core trail drivers. Most H3 sales are in affluent urban areas.
S.

My point is that I wouldn't expect to see serious rock crawlers buying a new $30K+ anything. They'll buy a used 4x and put their money into mods. Offroad flavor is used to sell all SUVs, but the H3 is convenient family vehicle in urban areas and great offroad too. The Rubicon definitely is not, but the bulk of buyers are urban. Though the Rubi is marketed as a ready-made rock crawler, most of the Rubicons I see in So CA are driven by young women.

I had a co-worker who commuted every day in a Wrangler, but only about seven or eight miles each way on local roads. When he changed jobs and his commute grew to close to 20 miles freeway each way, the Jeep didn't last long.