HUMMER TV Ads

[h2co-pilot]

I just saw the magic one.


Twas really Ghey. I like the old ones with the music and nature.

[Aubs]

Yeah, the new ones are GAY! haha. I like the one where it fits in the garage because I actually understand what they're getting at (the home garage, not the parking garage). The one where the $29,500 turns into an H3 is pretty amusing too, though just kinda dumb. I didn't understand the parking garage one, and the gas station one was vague as well. I mean, I read that press release last week at www.media.gm.com so I knew what was coming. I was a bit excited.

As for the Tofu and Playground, those are pretty good I think. HOWEVER, I would like to see a return to the commercials that feature OFF-ROAD DRIVING!!!! I'm EXTREMELY aggitated to see that there is so little off-road action, because they estimate that 35% of owners will actually go off-road, so why not show the H3 OFF-ROAD?

I mean, how hard is it really to show the vehicle doing what it's designed to do? Show us the departure/approach/breakover angles. Show the car climbing rock walls. Show it fording water, lifting tires, doing those pothole things. And then show it pulling out of this extreme off-roading and dropping the kids off at the mall or the movies if you want to cater to the on-road crowd as well. Hummer advertising CONTINOUSLY makes me ANGRY, very ANGRY!

I wish there had been an opportunity at Homecoming to speak to the advertising guys like we had the chance to give comments to the engineering folks....

[KenP]

We saw Briefcase tonight and it was pretty bad. I feel sorry for you guys.

[Hmmm2]

Originally Posted by Aubs

Show us the departure/approach/breakover angles. Show the car climbing rock walls. Show it fording water, lifting tires, doing those pothole things. And then show it pulling out of this extreme off-roading and dropping the kids off at the mall or the movies if you want to cater to the on-road crowd as well.

I think this WOULD make the perfect commercial .. covering BOTH sides!!

[Agriv8r]

X2

[DWPC]

Saw the "Magician" spot. Bad. But not as bad as the previous "Restore the Balance" spots.

IMO, Hummer marketing is doing more harm than good. Almost every promo I've seen reinforces the negative view of Hummer as a pointless image-building toy for perpetual adolescents. Kinda pisses me off that Hummer thinks so little of their customers.

[usetosellhummer]

modernista sucks and so does their spots.

[wannabeH3]

why cant they make a cool one like the guys that go fishing and he throws one to the bear? that would be sweet

[deserth3]

Originally Posted by wannabeH3

why cant they make a cool one like the guys that go fishing and he throws one to the bear? that would be sweet

Because they are trying to reach an audience (hippies and liberals) that would not undestand that kind of commercial.

[Aubs]

Hmm, these are dumb, but you get the point. People of lower intelligence would probably love them.

I want off-roading action, with some metal music, little technical diagrams overlaying the features of the vehicle off-road. Then I want the H2/H3 to pull out of the woods, two people step out with black tie wear on, and head into the symphony. The tag "No Compromises"

This ad details different off-road features on the beach, showing clearance and traction systems. Shows the H3 at the beach with a buddy and his Jeep or FJ like thing. They're telling a story around a camp fire, the FJ guy neglecting to mention being pulled out of a rut earlier in the day (which the video is showing while detailing the H3 abilities while it frees the heep). The H3 owner just smirks. Tag: "Save Your Friends"

Another detailing the ablities, woman trying to find her way to the soccer field, kids in the back, gets lost. She travels down this back road, it turns into a natural obstacle course. Kids look scared yet excited. Mom is trying to drive in the rain not noticing where she is, performing H3 specs with ease. Plows through the bushes concealing an old road into the parking lot at the sports complex, completely muddy and covered with limbs. Children on field come running. Mom parks and the kids hop out all excited. Mom looks at car and is stunned. Tag: "Upgrade to Adventure Mom"

H3 with group of friends following a Humvee convoy. Guys at the entrance to training course want to play a trick on them. Funnel the H3 into the testing grounds. H3 drives through course, everyone looking quite worried, and then as it performs just fine, looking more excited. They finish, and the men come over and say "Nice Ride!" and look like they want a ride. The friends smile, and you see the H3 driving again on the course with the military guys in the back seat having a good time. Tag: "100% HUMMER"

[Hmmm2]

Hey AUBS! These are GREAT ideas! Your earlier one, too .. I was thinking about that one all day .. could have the tag line, "You can do it all in a Hummer." I think you should send these ideas to someone trustworthy ( ) at GM/Hummer advertising. Seriously. I think you hit the nail on the head. These would whet the general publics appetite for the H3. Great ideas, AUBS!

[jp's-h3]

I think the magic commercials are STUPID!
The slide, STUPID!

Modify your H3, PRETTY COOL!

Escape, FUNNY!

You definitely need to check them out at Hummer.com

Why doesn't Hummer have some good get'em muddy, rock crawling, off-road commercials!

[BlueHUMMERH2]

We tried to pass the commercials on to GM Advertising. They appeared uninterested... *sigh*. Oh well. Perhaps we'll be seeing them on TV anyway...

[wpage]

How bout the sweedish bikini team stranded in the blizzard of 07. Rescued by h3 driven by Ossama who immediatly kills himself when he sees girls w/o hoods!! Fade to black then naked blonds driving the h3 into the sunset!! Mission Accomplished Mr Bush!

[BlueHUMMERH2]

Was just watching the magician commericals compared to some of the older ones.... The magician ones are sooooo bad! They are incredibly low budget too. I love the old ones they have on there. I guess they decided to take off most of the good ones so we can't go back and compare what they used to be like. Even "Sleds" was better than the current stuff.