HUMMER TV Ads

[Wisha Haddan H3]

Found the ad with the chair dance. Definitely trying to appeal to the urban mod set who will never drive offroad.

http://www.boardsmag.com/screeningro...mercials/1783/

[f5fstop]

Damn, are you a marketing/advertising person? If so, guess I'll have to change my mind about what I think of most of those "people," and stop making sly comments about them on this forum.
Those are excellent, and something Hummer needs, not just for the H3, but for all the "H's".
I'm not sure who to contact since I stay as far away from the marketing/advertising people as possible, but I'll tell you what, I'll do some checking.

[Wisha Haddan H3]

Oh great, just realized all the ads are out on the Hummer site

[Alan06SUT]

Aubs, those are great! Maybe a long thread with lots of supporters would help back up your case if you get to talk to them...Chime in follks.

I also think the FJ magazine adds are good. The ones with all of the pictures at Rubicon or tellico or moab and then the explaination of one of their engeneering feats in each add. FJ's are getting embraced by the 4x4 community better than the H3 even though it is IFS (inferior front suspension ), weakly powered, low gound clearance, ****ty tire havin lifted mini cooper. Stock v Stock the H3 has a the edge in almost all comparisons IMO due to wheelbase, clearance, tires, interior space, looks,versatility.

They dont seem to talk to much sh!t about H2's and H3's, but they never boast about their extrordinary capabilites. They are all drooling over the FJ, (building them up, etc.) and I belive the marketing helped the old school crowd (solid axle V8 brute force guys) lend a more accepting eye to the here-to-stay IFS rigs that are now very capabale. Its good overall for the perception of IFS rigs as real trail rigs, but no thanks to HUMMER.

[Alan06SUT]

One reason I belive they dont do many bare bones off roading ads is because they dont want it to be too Jeep like. They try to put the Attitiude into the ads, which may have been cool in 2003-2004, but to me is not cool anymore.

[wannabeH3]

haha those are funny. they are making progress

[Sewie]

Great ideas Aubs!! Those are the types of commercials I've been wanting to see since day one. GM, LISTEN UP!!

[Hmmm2]

Originally Posted by Wisha Haddan H3

Found the ad with the chair dance. Definitely trying to appeal to the urban mod set who will never drive offroad.

That's a realllly old one. The only new ones are the 'magic ones', plus you'll still see the vegetarian and the 'Get Your Girl On" ads from time to time. You can view them all, oldest to the newest, under www.Hummer.com

[NEOCON1]

we need some wheelin commercials

[Aubs]

Wow, this overwhelming support is great!

You know, it's only really the TV advertising that I don't like about Hummer. I think the print ads are pretty good actually, though maybe they could use less image and more information... haha.

This one was in Ski Mag:


I think the product brochures are excellent!

[Aubs]

Of course, lets compare the other ads in the mag to the Hummer ad. Only possible off-road vehicles:

Nissan:



Toyota:

[HummerNewbie]

I love the ad ideas Aubs. Hopefully Hummer will wake up and stop watering down the H line with all these soccer mom/city slicker ads

[Hmmm2]

Aubs! Have you tried to contact anyone at GM/Hummer Corporate yet regarding your ad ideas?? I think you were meant to be in advertising!

[HummerHippy]

Magic were kinda funny at first but lost it after a few viewings. I just saw an H3 underwater add last night.