Martin Walsh, Hummer GM, speaks out

[HummerJim]

I have to agree wholeheartedly! When the H3 came out they had good commercials in '05. When was the last time you saw an H2 commercial on TV? GM Marketing has treated the Hummer as a poor stepchild. I realize 50 or 60,000 units is just a drop in the bucket for GM, but the demagraphics of Hummer buyers is unique. This reminds me so much of the talk of dropping the Corvette line after the fuel crisis in '73! There's no getting around the fact that next to the vette the Hummer is the most unique vehicle GM sells and they both cater to upscale well educated buyers.
If GM wants to sell it or revamp it ....fine, but what it needs the most is to be better marketed! I'd start out the effort with TV footage of Hummers doing flood rescue as seen on TV in the Midwest or doing work on the ranch in the mud, then work back to the Miami CSI image and upscale image gradually. Commercials should show the unique abilities of these vehicles - that's why most of us bought them!