GM'S Sale of Hummer Underway, WSJ

[hummer.dad]

I agree about buying American. I'm sick of the US losing jobs and revenue to the Chinese etc.... When my lease is up next summer the decision that GM makes about Hummer will decide if I buy out my lease, buy a new H2, or go to a different vehicle. If it goes over seas my dream of always owning a hummer will go away. And I will not buy GM either. This will turn me and my family from GM forever! They better think about what they are doing!!! Don't know why they would want to lose customers these days.

[timgco]

Our only home would be for AM General or Jeep to get their hands on it.

Or we're screwed. I have always been a GM person with the excpetion of Jeep. If GM gets rim of the HUMMER brand, there is no reason (no vehicles) I would buy from them...except maybe a vette or 2010 camaro.

[HummerJim]

I agree please make it AM General or Jeep! It must be me I really loved my '67 Olds Toronado and GM said no more Olds. My Hummers are my favorite vehicle ever, both the 2 and the 3, just ahead my '65 Stingray 396 I bought new- yep, I'm an old fart, but I still love quality machinery.

[RazM]

They have "started formal talks" after all the serious buyers have stated they're NOT interested in buying HUMMER?

Something's going on, and I don't think GM has any buyers that are willing to give them what they want for it. I've said it before, if GM dumps the brand for a fraction of the asking price then this is just a political move and some of their current execs are just worried about their next bonus, and not the future of the company.

[LAPTOP GAMER]

Am I missing something here? Why can't they just scale back production to meet demand, and not get rid of the Hummer brand? This whole move is stupid and short sighted and one day the demand for off road vehicles will be back, then they will be kicking them selves for not keeping the Hummer brand which is a superior off road vehicle and value for the money.

[RazM]

Originally Posted by LAPTOP GAMER

Am I missing something here? Why can't they just scale back production to meet demand, and not get rid of the Hummer brand? This whole move is stupid and short sighted and one day the demand for off road vehicles will be back, then they will be kicking them selves for not keeping the Hummer brand which is a superior off road vehicle and value for the money.

They want to please their shareholders, and currently, the majority of shareholders believe "green" is the way to go. Most shareholders are the dumbest people you can meet who have no instincts and go by what a piece of paper tells them. Them along with the execs at GM got diplomas up the wazzoo that only proves they've partied through university more than the average joe.

The funny thing is, they've dumped so much time and money into this "review" that the HX could have been well under way to a production unit that could potentially save the brand if properly done.

[wannabeH3]

hows jeep supposed to buy the hummer brand they are in the schitter too

[RazM]

Originally Posted by wannabeH3

hows jeep supposed to buy the hummer brand they are in the schitter too

True, pretty much all offroad brands are losing money. Even Toyota recently announced that the FJ Cruiser update has been cancelled and it'll run its life and then get the axe.

[lamric]

Originally Posted by LAPTOP GAMER

Am I missing something here? Why can't they just scale back production to meet demand, and not get rid of the Hummer brand? This whole move is stupid and short sighted and one day the demand for off road vehicles will be back, then they will be kicking them selves for not keeping the Hummer brand which is a superior off road vehicle and value for the money.

Economy of scale. Hummer has to sell x amount of vehicles at MSRP to turn a profit on the brand. If they sell fewer vehicles they either have to raise the price, lay off workers or shift production to reduce costs.

[LAPTOP GAMER]

It sounds like it really sucks to be an offroader now.