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Go Back   Hummer Forums by Elcova > General Hummer Talk > In the News

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  #1  
Old 08-23-2008, 07:34 PM
LAPTOP GAMER LAPTOP GAMER is offline
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Default Re: GM'S Sale of Hummer Underway, WSJ

Am I missing something here? Why can't they just scale back production to meet demand, and not get rid of the Hummer brand? This whole move is stupid and short sighted and one day the demand for off road vehicles will be back, then they will be kicking them selves for not keeping the Hummer brand which is a superior off road vehicle and value for the money.
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Old 08-23-2008, 07:57 PM
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Default Re: GM'S Sale of Hummer Underway, WSJ

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Originally Posted by LAPTOP GAMER
Am I missing something here? Why can't they just scale back production to meet demand, and not get rid of the Hummer brand? This whole move is stupid and short sighted and one day the demand for off road vehicles will be back, then they will be kicking them selves for not keeping the Hummer brand which is a superior off road vehicle and value for the money.

They want to please their shareholders, and currently, the majority of shareholders believe "green" is the way to go. Most shareholders are the dumbest people you can meet who have no instincts and go by what a piece of paper tells them. Them along with the execs at GM got diplomas up the wazzoo that only proves they've partied through university more than the average joe.

The funny thing is, they've dumped so much time and money into this "review" that the HX could have been well under way to a production unit that could potentially save the brand if properly done.

Last edited by RazM : 08-23-2008 at 09:50 PM.
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  #3  
Old 08-23-2008, 09:40 PM
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Default Re: GM'S Sale of Hummer Underway, WSJ

hows jeep supposed to buy the hummer brand they are in the schitter too
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Old 08-23-2008, 09:48 PM
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Default Re: GM'S Sale of Hummer Underway, WSJ

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Originally Posted by wannabeH3
hows jeep supposed to buy the hummer brand they are in the schitter too

True, pretty much all offroad brands are losing money. Even Toyota recently announced that the FJ Cruiser update has been cancelled and it'll run its life and then get the axe.
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Old 08-24-2008, 02:10 AM
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Default Re: GM'S Sale of Hummer Underway, WSJ

Whom ever buys Hummer, will probably invest more and market more for the product than GM has.....the sell good be a good thing for us Hummer owners.....I
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Old 08-24-2008, 05:09 PM
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Default Re: GM'S Sale of Hummer Underway, WSJ

Quote:
Originally Posted by LAPTOP GAMER
Am I missing something here? Why can't they just scale back production to meet demand, and not get rid of the Hummer brand? This whole move is stupid and short sighted and one day the demand for off road vehicles will be back, then they will be kicking them selves for not keeping the Hummer brand which is a superior off road vehicle and value for the money.


Economy of scale. Hummer has to sell x amount of vehicles at MSRP to turn a profit on the brand. If they sell fewer vehicles they either have to raise the price, lay off workers or shift production to reduce costs.
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Old 08-25-2008, 02:58 AM
LAPTOP GAMER LAPTOP GAMER is offline
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Default Re: GM'S Sale of Hummer Underway, WSJ

It sounds like it really sucks to be an offroader now.
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